If you’re a retailer, it’ll come as no surprise that music is crucial to your in-store shopping experience.
But did you know that the type of music you play in-store is just as important? Studies have shown that playing slow music encourages customers to move more slowly around a shop, taking their time and therefore purchasing more (up to 32% more!*) – perfect for quiet off-peak times when you want to boost sales. Having the ability to quickly create and adjust playlists can help your business to be more responsive to busy or quiet periods in your store.
Playing festive music has been shown to cause a significant increase in festive product sales, so with Christmas only a few months away, it’s time to make sure you’re on top of your in-store marketing game by offering smarter shopping experiences for your customers.
Created fully in-house by our tech experts after 2 and a half years in development, CloudMedia has been designed to provide retail customers with an easy-to-use product to manage their shop-floor music and announcements. After receiving a request from a Cloudsource customer operating a large chain of garden centres, who wanted a system that would allow their head office to centrally maintain their own playlists and stream them to each individual retail site, CloudMedia was born.
Eight out of 10 marketers** believe that Point of Sale is the most influential marketing channel for influencing shopper purchasing decisions, making marketing to shoppers in-store just as important as traditional channels such as TV and radio, and of course, online shopping.
If you operate multiple sites, CloudMedia can help maximise your in-store marketing potential by creating individual playlists and announcements to target customers in specific locations; for example, with special offers specific to that store. With one click, the playlists you create can be streamed to each of your retail locations.
While traditionally retailers needed to pause their music playlists in order to make an announcement, CloudMedia allows you to easily upload a selection of adverts, jingles and other business information announcements and seamlessly combine them with the music of your choice in one playlist.
CloudMedia is quick and easy to install, with a small device installed at each location to receive the stream and integrate with your existing audio hardware or tannoy system. And because it’s Cloud-based, the software can be accessed from anywhere meaning you can even create playlists while you’re on the move!
Get in touch
CloudMedia can bring benefits to any business where customers spend time on-site, such as hotels, airports, and fitness and healthcare centres. Contact our sales team today to find out how CloudMedia can help your business.