Like most businesses, your reputation is paramount; but managing your various online reviews platforms is a constant struggle.
You’re juggling Yelp, Google, Trustpilot (to name just a few), trying to respond to every review and wondering what’s the point of it all?!
Keeping on top of customer reviews can be time consuming for small businesses and it can be hard to gain an overall picture of how well you’re performing.
But don’t give up: just a one star increase in rating on a review site can potentially lead to a 10% revenue increase. In this modern age, more and more customers will check your online reviews before visiting your business. In fact, 72% of consumers trust online reviews as much as they trust a personal recommendation. Your customers are your biggest marketing asset so take advantage of this highly effective resource to grow your business by boosting your online ratings.
How can I improve my online reputation?
Here are our six top tips for boosting your online reviews ranking:
1. Respond to every review
Regardless of whether it’s positive or negative, it’s important to always write a polite and diplomatic reply. Consistently responding to online reviews can improve your review score by 0.7 points (out of 5) compared to not replying, so it’s well worth the effort.
2. Ask your customers
The single best way to encourage more reviews – and therefore increase your ranking – is to ask your customers for reviews in person (or over the phone or by email). The best time to do it is in response to a positive experience. For example, you’ve successfully fulfilled their order and sent them an email notification – why not include a link to your reviews sites here? This article has more useful tips for when and how to ask customers to write you a review.
3. Include links across all customer touchpoints
To grow the number of reviews you receive, you need to make sure your customers know how and where to leave a review. Make a list of all the marketing channels you use to stay in touch with customers; whether it’s in newsletters, on your website and social media, in your email signature or even on your invoices. Take advantage of all of these opportunities to request a review, and don’t forget to include links!
4. Don’t get disheartened
Receiving a negative review from a customer can really knock your confidence, but don’t despair! You can help to minimise any potential damage to your reputation by writing a well-considered, helpful reply. This will show that your business is dedicated to improving it’s product or service by listening to, and taking on-board, customer feedback.
5. Provide great service
This one’s pretty obvious, but very important nonetheless. Be attentive to your customers across all channels, promptly respond to their queries and do your very best to resolve any issues as soon as possible. By providing a great customer experience, your customers will love you and want to shout about it.
6. Get a little helping hand from technology
Cloud Review is a nifty online tool that supports your business to improve it’s rankings on reviews websites and help grow your business.
Cloud Review integrates with all the popular platforms to collect and categorise your customer reviews. For example, it will scan all your reviews from different platforms, such as Facebook, Tripadvisor and Trustpilot, categorising them as negative or positive and arranging them by subject.
The easy to use dashboard lets you see how you compare to your top competitors on specific areas such as “service” or “food” – a unique insight in to where your business needs to improve.
Convert satisfied customers into positive online reviews by sending out a review request via email to first-time or returning visitors. Send automated emails based on demographic or behaviour that Cloud Review helps you to collect, and create your own targeted campaigns and create more visibility on the platforms that are most important to your business.
Bolster your business’ reputation, gain customer confidence and increase sales using this unique marketing tool.
Try Cloud Review today
If you’d like to try it for yourself, contact us today for a free demo using the quick callback form below: